The person behind the pixels
Thoughtful design. Practical thinking. Better digital products.

I’m Alex Morgan, founder and independent product designer at Aervion. I work with founders and product teams to turn complex product challenges into experiences that feel clear, useful, and human.
Over the past eight years, I’ve partnered with teams across fintech, commerce, mobility, and lifestyle. My work brings together product thinking, interface craft, and a collaborative process that keeps the real user in focus.
Based in
Amsterdam, Netherlands
Focus
Mobile product design
Independent since
2022
Availability
Select projects in 2026
01
Clarity first
I look for the simplest way to help people understand what matters and what to do next. Every element should earn its place.
02
Craft matters
The small details shape the whole experience. I care about typography, spacing, transitions, and the moments between screens.
03
Made for real life
A product should work beyond the presentation. I design for real contexts, real constraints, and long-term usefulness.
04
Better together
The strongest outcomes come from open collaboration. I bring clients and developers into the process early and often.